Inspired by Banarasi Art

CaratLane unveils Lotus

CaratLane, India’s leading online jeweller unveils yet another enchanting collection titled Lotus. True to its name, the Lotus range symbolises the beauty and purity of Indian festivals and showcases an extensive line-up of earrings, ear drops and stunning necklaces.

The beauty of a lotus can only be captured perfectly using a classic enamelling technique unique to Banaras. Famously known as GulabiMeenakari, this involves the application of pink strokes on white enamel through an intricate process, practiced only by a handful of master craftsmen today. CaratLane’s latest masterpiece breathes a fresh lease of life into this dying art form, fusing it with contemporary designs that are simply out of this world.

The Lotus collection features about 13 products in 18kt yellow gold and is priced between Rs. 20,500/- to Rs.111,500/-

About CaratLane.com:

CaratLane.com is one of India’s leading e-commerce company and one of the most visible online brands since its inception in October 2008. CaratLane is changing the traditional codes of jewellery by innovating with the product and retail environment – both online and offline and creating a paradigm shift in the jewellery buying experience. We are India’s largest online jeweller, offering a wide range of chic and contemporary jewellery.

CaratLane.com believes that jewellery should be made for everyday use and not for lockers. Jewellery buying should not be an intimidating experience, but a fun and interactive experience without barriers. This is why we don’t keep our jewellery locked up in glass cases in our stores, but in open displays so that you can pick up, try on and play with any piece of jewellery that you like. For those shopping online, we offer the innovative Try@Home feature wherein you can select up to 5 pieces of jewellery and our representative will make a no-obligations visit to your house so that you can personally try on the jewellery before you make your final decision to buy.

We keep minimum inventory levels (most of our jewellery is made-to-order) and our stores our designed to efficiently utilize space. By doing this we are able to keep our costs low, allowing us to offer prices that are up to 30% lower than traditional jewellery stores.

CaratLane.com’s diamond consultants are available 24X7 to take your questions. Just call them on their toll-free number 1-800-102-0103. Visit CaratLane at www.CaratLane.com

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